Pharma

Pharmaceuticals

pharmaThe pharmaceutical industry in South Africa continues to grow despite concerns around medical inflation and the implementation of restrictive regulations. The burden of diseases like HIV/AIDS, TB and lifestyle diseases like Diabetes have boosted the demand and use of high priced medicines.

The market has seen growth in the use of generic medicines which is in line with the Department of Health's (DOH) policy towards finding ways to provide South Africans with access to cheaper and life saving drugs which ensures that the market remains competitive as well as innovative.

The Pharmaceutical Industry is made of up the following product sectors:

  • Originator medicines
  • Generic medicines
  • Complimentary medicines

Litha has identified the pharmaceutical sector as a key growth area for the Group and will focus on all three product sectors. The emphasis will be on acquiring generic medicines, given the trend towards generic utilisation and this will be achieved through organic growth and acquisition.

 

Litha Pharma

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Selwyn

Acting CEO Litha Pharma Division: Selwyn Kahanovitz

Litha Pharma aims to provide a broad offering of medicines from complimentary to ethical and generic prescription medicines. Through the acquisition in 2010 of Pharmafrica, an existing and successful local company, Litha Pharma established a presence in the field of Cardiovascular medicine, Dermatology, Urology, Ophthalmology and other disciplines.

 

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Prescribing Portfolio

Litha Pharma has, through Pharmafrica, an established sales force who call on doctors in selected disciplines.

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Retail Pharmacy Portfolio

Litha Pharma has expanded its retail pharmacy portfolio significantly through the acquisition of products and businesses with established product portfolios. This now includes Goldex Healthcare and OTC Pharma South Africa, two established businesses which bring with them some well known brands like Sinustat, Marcus Rhorer Spirulina and Spatone.

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