Litha Pharma has, through Pharmafrica, an established sales force who call on doctors in selected disciplines.

Pharmafrica (Pty) Ltd has been in business since 1995. It became a full member of the Litha Group in 2010 but has been in a partnership with Litha since 2006.

The company markets ethical and complimentary healthcare products to niche markets through a wholesaler and direct distribution network. Pharmafrica has a solid reputation and strong relationships within the hospital and specialist environment and are an approved GMP manufacturer.

Pharmafrica is also a member of SMASA (Self Medication Manufacturers Association of South Africa)

Key markets:

• Hospitals – Private and Public
• Selected Medical Specialists and GP’s
• Clinics – Private and Public
• Academic Institutions
• Retail Pharmacy

Pharmafrica has representatives in all the major areas of South Africa and primarily target the following specialities:

• Cardiology
• Dermatology
• Plastic Surgery
• Ophthalmology
• Urology
• General Medical Practice

Ethical medicines:

• Platelet Aggregation Inhibitor
• Anti-fibrinolytic
• Anti-psychotics
• Anti-depressants
• Viscoelastic in eye surgery
• Ophthalmic products
• Anti-glaucoma therapy
• Urinary incontinence
• Bladder cancer
• Treatment for Menorrhagia
• Topical anti-inflammatories

Complementary medicines:

• Nutritive supplements 
• Vitamin supplements
• Scar Management and stretch marks
• Ageing and sun damaged skin preparations

Pharmafrica head office is located in Johannesburg and distributes from their warehouse nationally. They have a regional office in Cape Town and a total of 14 sales representatives. The company has regulatory, financial,/admin, marketing, distribution and sales resources and a total of 32 employees.

Pharmafrica represents the following companies:

• Goldshield Pharmaceuticals – United Kingdom
• Thornton & Ross LTD. – United Kingdom 
• Bio-technology General (B.T.G) – Israel
• Apogepha Arzneimittel GMBH – Germany
• Sankyo Pharma – Germany
• Ursapharm – Germany
  

  The Ecotrin and DS-24 brands enjoy the status of brand leaders in their respective markets and Pharmafrica represents the following product ranges:

  Products:

  • Cerumol – Ear Drops for ear care
  • Biolon Prime – Eye care
  • Biolone – Eye care
  • Ecotrin – Therapy for Cardiovascular Disease
  • Stelazine - Treatment of acute and chronic psychoses
  • Detrunorm – Therapy for an overactive bladder
  • Elmetacin – Topical NSAIDS
  • Dyazide – Treatment of fluid retention (edema) and high blood pressure (hypertension).
  • Diamox- Treatment for Glaucoma
  • Parnate - Antidepressant
  • Tranic - Treatment of excessive bleeding (Menorrhagia)
  • Oculet – Eye care
  • DS-24 – Nutritional supplement
  • Trimega – Omega Nutritional supplement
  • Dermastine Range – Skin and Scar Care
  • Flexeze (Flexipharm) Capsules and Gel – Therapy for Arthritis

  For more info contact:

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